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International Trademark Registration

       There are two methods to apply for an international trademark registration for applicants: one is national registration one by one, that is to apply for registration in  competent trademark authorities of different countries; the other is Madrid International Trademark Registration, that is to say to register trademarks among members of the Madrid Union in accordance with stipulations in Madrid Agreement Concerning the International Registration of Marks ( hereinafter referred as “Madrid Agreement” ) or Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks ( hereinafter referred as “Madrid Protocol” ). The international trademark registration commonly refers to Madrid International Trademark

      The Benefits of Registering International Trademark

       1、Trademark right is limited by region, that is : the trademark right approved and authorized by a certain country or region is available in that country or region. For example, Wuliangye trademark still needs registering in the countries of sale for legal protection from those countries, such as Korea, Chile and so on.

       2、To avoid that the trademark with long-term use is preregistered by others overseas( including competitors, overseas distributors or others that may seek for rush-registration ), and avoid cooperating with them with a high price or being forced to remake its new brand.

       3、To avoid paying huge compensation caused by infringing others’ trademark rights passively or without intention.

       4、Due to the long cycle of registering trademarks in most countries or regions, overseas preregistration helps the implementation of the export protection and marketing strategy and avoid the embarrassing situation that the productions need being exported urgently but without any available international trademark that could used.

       5、Build the good brand image, promote enterprise brand value, shape international brand. Such as “Haier” trademark, it can be propagated to win the trust of more customers after international registration. 

      6、There are special subsidy fund or other preferential policies set up by our country for export enterprises. Foe example, funds for medium and small-sized enterprises and international market development jointly offered by Ministry of Finance of the People Republic of China and Commerce Commission.

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